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Want to be innovative & disruptive? Disrupt your own operations first

With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?


The 3 Percent: Influential Employees Have Bigger Voices

Successful corporate change – whether it is cultural, functional or growth oriented – is contingent upon employee buy-in. More than ever before, employees are asking questions, demanding transparency and sharing their opinions through social media channels. And more than ever, corporations want these employees to be engaged in the organization and to be ambassadors for the company’s vision.


Help! I need a CMS that fits my site

Imagine this: You’ve just launched a new website for your company, and you have a few content changes that need to be made. If your site was custom-built without a CMS, that means going back to the developer time and time again to make those edits. CMS platforms provide user-friendly tools for non-developers to make content and imagery changes to the website without any particular web expertise. It’s one of the many advantages to use a content management system – which is why so many of my clients are asking for a CMS.


Toppling a dangerous website myth: If you build it, they will come

I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.

Launching your website starts a whole new phase of the project, where your focus is on promotion and tracking instead of coding and building. This is the part where marketing becomes essential – if you want people to actually see your content!


Judi Martin Earns PRSA Houston Legacy Award for 30 Years of Excellence

At this year’s PRSA Houston Excalibur Awards Gala, Judi will be presented with the Legacy Award, which is awarded each year to recognize a distinguished professional for outstanding lifetime achievement in the field of public relations.


Savage’s redesigned Kelsey-Seybold website earns AMA Crystals nod

Savage Brands has been selected as a finalist in two categories for the American Marketing Association Houston Crystal Awards, both for the work done on the redesigned website for Kelsey-Seybold Clinic.


Committing to Purpose Can Provide Real Results for Women Leaders

What does it mean for business leaders to be truly committed to purpose and to lead a company that brings its purpose to life every day?

As women business leaders, committing to purpose can be one of the most valuable, meaningful decisions we make. But if you don’t mean it, don’t do it. Ultimately, it will only hurt you to claim purpose and not follow through. When you’re truly committed, every stakeholder can see it.


Savage projects earned big wins at IABC Bronze Quill Awards

From a website redesign to an internal communication publication to a major product launch, Savage’s work drew some serious eyes at the IABC Bronze Quill Awards this year. Savage earned multiple awards – including best of division – for its work with three clients: Nabors Industries, Diamond Offshore and FlexSteel.


Talent: 3 percent of employees can make or break any corporate change

Did you know that a small percentage of employees has a large influence on the success or failure of any change initiative, regardless of the size of the organization or complexity of the change?


Brand Advocates: A Tale of Two Car Dealerships

Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.



Savage Brands is an agency that mobilizes minds, drives performance and creates results. We work with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose.

Through strategy, planning and design communications, we help leaders build purposeful brands that increase employee engagement and customer loyalty, enabling leaders to achieve their most ambitious visions.


4203 Yoakum Blvd., Fourth Floor
Houston, TX 77006
T 713.522.1555
F 713.522.1582
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